Jan 2026 — May 2026 · Hamburg, Germany
Promoted to Senior role after demonstrating leadership in design strategy and the execution of complex products. Previously served as a UX Designer within the same company, where I established the foundations for user experience and the design system.
Main contributions
- Design Maturity & Governance: Drove organizational design maturity by architecting a comprehensive Design System. Established a robust dependency hierarchy between Figma, Confluence, and Storybook, ensuring a single source of truth that unified design, business logic, and code. This structure significantly reduced design debt and streamlined cross-functional alignment across all product squads.
- Design-to-Code Automation: Significantly increased operational efficiency by implementing automated synchronization workflows between Figma and GitHub, streamlining the handoff process and reducing manual friction for the engineering team.
- Navigation & Information Architecture: Led a strategic redesign of the platform's navigation architecture, resolving complex UX bottlenecks and realigning product structures with core business logic to improve user discoverability and retention.
Jul 2022 — Jan 2026 · Hamburg, Germany
Company description
An AI-powered SaaS platform that personalizes debt collection and payment management through predictive analytics. Focused on digitizing financial workflows and automating customer communication across multiple digital channels.
Main contributions
- Strategic UX Audit & Prioritization: Conducted a comprehensive UX/UI audit to identify high-friction areas, establishing a prioritization matrix based on severity and business impact to streamline the product roadmap.
- DesignOps & Migration Lead: Led the strategic migration of the design ecosystem to Figma, architecting a library of 200+ standardized components. Managed continuous support and updates, ensuring a single source of truth that increased design team velocity and reduced UI inconsistencies.
- Cross-functional Collaboration: Optimized the design-to-engineering handoff process, reducing technical debt and ensuring high-fidelity implementation through standardized documentation and shared libraries.
Sep 2018 — Jul 2022 · Havana, Cuba
Company description
Cuban Engineer is a premier transatlantic software development firm with a strategic presence across Cuba and Europe. As one of the region's largest software houses, it delivers high-end digital solutions for a global clientele, successfully bridging Caribbean creative talent with rigorous European engineering standards.
Featured projects
A gamified and modern task management app.
- Partnered directly with stakeholders to define product requirements and strategic goals, transforming the initial vision into a market-ready gamified task management platform.
- Orchestrated the end-to-end project roadmap, leading a cross-functional team of four developers to ensure design fidelity and on-time delivery through Agile methodologies.
- Architected and maintained a scalable Design System in Figma, establishing a cohesive visual language that balanced modern productivity aesthetics with engaging gamification elements.
A platform dedicated to recruit the best talented Cuban engineers.
- Spearheaded the complete redesign of the recruitment platform, transforming it into a highly structured and user-centric web application.
- Derived actionable insights from UX and UI research to overhaul the user journey, resulting in a more intuitive experience for both applicants and recruiters.
- Enhanced platform scalability and usability by implementing a refined information architecture, aligning the product's visual identity with the company's international engineering standards.
Dec 2020 — Jul 2022 · Havana, Cuba
Company description
Kaiko Systems is a Berlin-based maritime tech company dedicated to digitizing vessel inspections and maintenance. As a UX/UI Designer, I focused on streamlining manual operations to generate real-time, data-driven insights, enabling shipping companies to reduce risks and enhance operational efficiency through an intuitive digital interface.
Featured project
- Optimized information architecture and user flows for the platform's dual-app ecosystem, significantly enhancing the accuracy of data collection and the efficiency of cloud storage synchronization.
- Architected and implemented a comprehensive Design System, enabling the engineering team to deploy new features with higher velocity and fewer rollbacks. This standardization improved both the professional aesthetic and the overall scalability of the product.
- Directly contributed to business growth by delivering a high-performance interface that served as a key selling point, directly resulting in the acquisition of new enterprise clients.
Jan 2016 — Sep 2018 · Havana, Cuba
During my tenure as a Product Designer at the University of Computer Sciences, I was part of a high-performance team comprising the university's top talent. We were responsible for developing the first wave of native applications for the Cuban public during the country's digital opening. It was a fast-paced, highly creative environment where we built digital solutions from the ground up for an emerging market.
Featured projects
Official Cuban Android Apps Store, one of the biggest projects in Cuba.
- Directed the full product lifecycle from initial conception to nationwide launch, serving as Team Lead and overseeing the end-to-end brand identity and design strategy.
- Executed comprehensive UX/UI design, including user research, interaction design, motion graphics, and high-fidelity clickable prototypes to ensure a seamless user journey.
- Orchestrated the successful upgrade of both web-based and native Android platforms collaborating closely with a cross-functional team of four developers to ensure technical feasibility and performance.
- Delivered massive scale impact, reaching a milestone of 8,265,269 downloads, making it one of the most significant digital products in the country.
Official Video Streaming Service of Cuba, one of the biggest projects in Cuba.
- Headed the entire product strategy as Lead Designer, overseeing the project from discovery to deployment, including brand identity, user research, and comprehensive UX/UI systems.
- Developed high-fidelity interactions and motion graphics, creating clickable prototypes to define the core streaming experience across multiple platforms.
- Optimized the user journey for content discovery and video playback, ensuring a seamless experience for a large-scale user base.
- Achieved significant market penetration with over 1,031,216 downloads, establishing the service as a pillar of the national digital media landscape.
Sep 2015 — Sep 2016 · Havana, Cuba
After earning my Software Engineering degree in 2015, I shifted my focus toward Product and Application Design. While working as a developer, I took on specialized freelance roles to refine my design skills, allowing me to build a unique profile that combines technical feasibility with high-end aesthetics.
Featured projects
How to towing
Designed the interface for a cross-platform Xamarin application tailored for road crane operators. I focused on creating an intuitive UI to help users quickly identify vehicle-specific anchor points for safe and efficient towing.
Baby up
Designed a comprehensive school management app for children, parents, and educators. I led the User Research, UX, and UI strategy, creating a vibrant and accessible interface that balanced playfulness for kids with professional utility for adults.
Saz5
Led the visual asset strategy for a large-scale marketplace. I developed original vector illustrations and a custom iconography system, focusing on brand consistency across multiple categories and high-performance web optimization.
Lávame
Collaborated with a design peer to develop a web application for laundry management and discovery. I led the branding strategy, creating a cohesive visual identity to establish a recognizable and trustworthy market presence.
Sep 2014 — Dec 2015 · Havana, Cuba
Featured project
Cuban Neuronavigator
As part of a three-person team for my undergraduate thesis, I co-developed a Neuro-navigator prototype. I was responsible for both the UX/UI strategy and the technical implementation, working closely with my teammates to bridge the gap between medical data and software functionality.
